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Case Study — Healthcare & Aesthetics

Cosmetic
Clinic

Aesthetics & Dermatology — Chennai
Medical Aesthetics
Meta Ads · Website · SEO
February 2026
Month 1 – Ongoing
Live Engagement — Updated Monthly
130% Lead Growth
36% Lower CPL
2.5X SEO Visibility
5.0 Client Rating
March 2026 Report Snapshot

Where Cosmetic Clinic was
before Usher Media.

Digital Presence

No live website. No SEO foundation. The clinic was invisible on Google — despite operating across multiple specialties including skin, laser, slimming, hair, and hair transplant services.

Paid Advertising

Ads were running but inconsistently — no structured campaign architecture, no creative testing framework, and no insight into which treatments were generating the most cost-effective leads.

Lead Quality

Without tracking infrastructure or conversion data, there was no way to distinguish high-intent leads from low-quality enquiries, making it impossible to optimise spend intelligently.

Growth Ceiling

Scaling was not possible without a digital system — no website to convert traffic, no SEO to capture organic demand, and no data layer to guide ad decisions month over month.

Services activated
for this client.

Usher Media operates as a complete digital partner. For Cosmetic Clinic, we activated three core service pillars — each one building on the other to create a full growth system.

01
Active

Meta Ads

Multi-campaign architecture across Facebook and Instagram — scripted, shot, and optimised in-house. Full creative testing, audience segmentation, and monthly performance reviews.

02
Active

Website

Full static website designed and developed in-house — from core pages to mobile responsiveness, branding, contact integration, and deployment. Built to convert ad traffic.

03
Active

SEO

100+ keywords researched across 9 service categories. Full page hierarchy structured, local SEO mapped to Chennai searches, and SEO pages rolling out monthly post-launch.

04
Not Engaged

Social Media Management

Full social content calendar, creation, scheduling, community management, and monthly analytics across any three platforms.

05
Not Engaged

Paid Promotion

Performance-driven paid campaigns across Meta, Google, and LinkedIn — targeted, tracked, and optimised for measurable results.

06
Not Engaged

Ad Creative Production

Monthly on-location shoots — scripted, filmed, and edited in-house. Ready-to-publish ad content designed to convert.

The numbers
after 60 days.

Despite increasing ad spend by 130%, cost per lead dropped 36%. Every rupee worked harder as we optimised.

↑ 258% growth
322
Total Leads — March
Up from 90 in February
↓ 36% reduction
180
Avg. Cost Per Lead
Down from ₹280 in February
↑ 151% expansion
3.21L
Total Reach
Up from 1.27L in February
↓ Best CPL achieved
100
Lowest CPL Campaign
Body Slimming campaign
Campaign insight
165
Leads — Best Campaign
HydraFacial UGC Video
Platform split
87.5%
Instagram Lead Share
282 of 322 total leads
Top audience
25–34
Highest Converting Age
Consistent across campaigns
Active campaigns
8
Live Ad Campaigns
Across 5 treatment categories
"Despite spending 130% more in March, the average cost per lead dropped 36%. That's what structured creative testing and data-driven optimisation looks like in practice."
Usher Media — Cosmetic Clinic March 2026 Report

Month-by-month,
documented.

We track every client's performance month over month. Below is the full documented record of Cosmetic Clinic's growth with Usher Media — updated each month.

Feb2026 · Month 1

Total Leads

90
Baseline month

Avg. CPL

₹280
Baseline

Total Reach

1.27L
Starting reach

Ad Spend

₹25.2K
Initial budget
Key Work This Month
  • 9 campaigns launched across 5 treatments
  • Website V1 built & delivered for review
  • 100+ keywords researched across 9 categories
  • Local SEO keyword mapping completed
  • HydraFacial UGC Video — top performer (40 leads, ₹162 CPL)
Mar2026 · Month 2

Total Leads

322
↑ 258% vs Feb

Avg. CPL

₹180
↓ 36% vs Feb

Total Reach

3.21L
↑ 151% vs Feb

Ad Spend

₹58K
↑ 130% scaled
Key Work This Month
  • HydraFacial UGC Video scaled → 165 leads at ₹177 CPL
  • Body Slimming hit ₹100 best CPL
  • Website 80% complete — 5/6 tasks done
  • SEO on-page & technical implementation in progress
  • Retargeting campaigns activated for higher conversion
Apr2026 · Month 3
In Progress — Results published at month end

Lead Target

350–450
Projected

Website

Going Live
This month

SEO

Pages Live
GA4 + GSC setup

The full system
behind the numbers.

Meta Ads System

  • 9-campaign architecture across 5 treatment categories
  • UGC video + static creative testing framework
  • Audience segmentation: age, gender, interest layers
  • Instagram-primary strategy (87.5% lead share)
  • Retargeting campaigns for warm audience conversion
  • Monthly performance reviews + real-time optimisation

Website Development

  • Full static website — Home, About, Services, Contact
  • Treatment-specific service pages for all categories
  • Mobile and tablet responsive design
  • Brand-aligned UI — consistent with clinic identity
  • CTA architecture designed to convert ad traffic
  • Deployment and go-live managed end-to-end

SEO Foundation

  • 100+ keywords researched with volume and KD analysis
  • 9 service categories mapped with commercial-intent keywords
  • Full SEO page hierarchy: Category → Treatment model
  • Local SEO mapped to Chennai-specific searches
  • Weekly content calendar for systematic page rollout
  • GA4 + Google Search Console setup

Reporting & Tracking

  • Monthly performance report delivered to client
  • Campaign-level lead and spend breakdown
  • Platform split and audience demographic analysis
  • Month-over-month comparison with trend tracking
  • Forward-looking action plan included every month
  • Zero outsourcing — all work done in-house

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like these?

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