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Case Study — Architecture & Interior Design

Interior
Company

Interior Design — Chennai
Interior Design
Website · SEO · Social Media
March 2026
Month 1 – Ongoing
Live Engagement — Updated Monthly
13% Insta Growth
100% Visibility
2.0X Search Presence
100% Final Build
March 2026 Report Snapshot

Where Interior Company was
before Usher Media.

Digital Presence

No website. No Google ranking. An interior design firm with strong work and zero online visibility — completely invisible to potential clients searching for designers in Chennai.

Social Media

Instagram was active but unmanaged — no strategy, no consistency, no content calendar. The account had reach but lacked direction, and Facebook was entirely absent.

Search Visibility

Zero SEO foundation. No keyword targeting, no optimised pages, no Google Business Profile — making it impossible for clients searching for interior designers in Chennai to find them.

Lead Generation

No digital infrastructure to capture or convert enquiries. Without a website, contact form, or analytics, there was no measurable channel for inbound lead generation.

Services activated
for this client.

For Interior Company, we activated three pillars — building the complete digital foundation from ground up: a website to convert, SEO to be found, and social media to build brand presence.

01
Not Engaged

Meta Ads

Multi-campaign architecture across Facebook and Instagram — scripted, shot, and optimised in-house. Full creative testing and audience segmentation.

02
Active

Website

Full website built from ground up — 6 pages including Home, Expertise, Story, Project Showcase, Design Insights, and Contact. Google Map and social links integrated.

03
Active

SEO

Keyword research completed across all service categories. Content calendar created. 7 SEO pages mapped to high-intent Chennai searches, rolling out from April.

04
Active

Social Media Management

Full management of Instagram and Facebook. Content creation, scheduling, audience monitoring, and engagement tracking — with YouTube access being onboarded.

05
Not Engaged

Paid Promotion

Performance-driven paid campaigns across Meta, Google, and LinkedIn — targeted, tracked, and optimised for measurable results.

06
Not Engaged

Ad Creative Production

Monthly on-location shoots — scripted, filmed, and edited in-house. Ready-to-publish ad content designed to convert.

Everything built
in 30 days.

Month 1 is about foundation. Website up, social managed, SEO structured — the full digital infrastructure built and activated from zero.

Month 1 achievement
80%
Website Complete
5 of 6 tasks done · Live in April
Foundation built
6
Website Pages Created
Home · Expertise · Story · Portfolio · Blog · Contact
↑ Improved per-post avg
335
Instagram Views / Post
Up from 297 before Usher Media
Social activated
2
Platforms Managed
Instagram + Facebook (new account)
SEO foundation
7
SEO Pages Planned
Rolling out April 2026
Content volume
25
Posts Published
Instagram + Facebook combined
Instagram reach
5.3K
Total Views — Feb to Mar
Across 15 Instagram posts
Keyword coverage
9
Service Categories Mapped
Chennai-focused keyword strategy
Platform / Period Duration Posts Total Views Per-Post Avg Likes
Instagram (Before Usher Media) Feb 1 – Mar 17 · 45 days 11 5,015 297 1,544
Instagram (After Usher Media) Mar 18 – Mar 31 · 14 days 7 2,345 335 ↑ 1,116
Facebook (New Account) March 2026 · 31 days 9 285 32 56
"In Month 1, we built the entire digital foundation from zero — website, SEO structure, and social media management — simultaneously. Per-post Instagram average improved 13% in just 14 days under management."
Usher Media — Interior Company March 2026 Report

Month-by-month,
documented.

Every month of Interior Company's growth with Usher Media — tracked, documented, and updated. This is Month 1 of 12.

Mar2026 · Month 1

Website

80%
Baseline built

SEO Pages Live

0
7 planned April

IG Views / Post

335
↑ 13% vs before

Platforms Live

2
IG + FB activated
Key Work This Month
  • 6-page website built from ground up
  • Google Map + social links integrated
  • Facebook account created & managed
  • Instagram strategy & posting taken over
  • Keyword research done across 9 categories
  • Content calendar created for SEO rollout
  • 7 SEO pages mapped for April launch
Apr2026 · Month 2
In Progress — Results published at month end

Website Target

100% Live
Go live this month

SEO Pages

6+ Live
GA4 + GSC setup

Followers Target

+10–15%
Reels + hashtags

Leads

Explore
Paid ads evaluation

The full system
behind Month 1.

Website

  • 6 pages: Home, Our Expertise, Our Story, Project Showcase, Design Insights, Reach Us
  • Full branding — logo, name, contact details integrated
  • Google Map embedded on contact page
  • Social media links connected across all pages
  • 80% complete — content & deployment in April
  • Built and managed entirely in-house

SEO Foundation

  • Keyword research completed across all service categories
  • 7 high-intent SEO pages mapped (interior designers, home interiors, modular kitchen, etc.)
  • Content calendar structured for weekly SEO page rollout
  • On-page SEO and technical SEO in progress
  • Google Business Profile (GBP) setup planned
  • GA4 + Google Search Console tracking — April

Social Media Management

  • Instagram strategy restructured — per-post avg up 13% in 14 days
  • Facebook account created and activated from scratch
  • 25 total posts across both platforms in Month 1
  • Content creation, scheduling, and audience monitoring managed
  • Reels and trending hashtag strategy planned for April
  • YouTube access being onboarded for full platform coverage

Reporting & Tracking

  • Monthly performance report delivered to client
  • Platform-level social media breakdown and analysis
  • Website development progress tracker — task by task
  • SEO milestone tracker updated monthly
  • Forward-looking April action plan with targets
  • Zero outsourcing — all work done in-house

April 2026 targets.

Month 1 established the foundation. April is where everything goes live — website launches, SEO pages publish, and the first measurable growth metrics come in.

Metric March Baseline April Target Goal
Website Completion 80% 100% — Go Live +20%
SEO Pages Live 0 6+ Category Pages New
Social Reach Baseline Measurable Growth Improve
Followers Growth Baseline +10–15% Growth
Lead Generation 0 Paid Ads — Explore New Channel
Analytics Setup Not Started GA4 + GSC Live Complete

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