PPC Company Sydney
An in-house team working remotely from Chennai, India.
Get My Free PPC Audit
Usher Media runs Report Zero on your website and competitors.
Usher Media is a PPC company Sydney businesses can hire to run Google and Meta ads. One in-house team in Chennai, India, builds, tracks and reports every campaign. We judge every campaign on enquiries and sales, not clicks. We serve Sydney by call, email and WhatsApp, and every engagement starts with Report Zero, a $1,000 audit we give you free.
Too many Sydney ad accounts pay for clicks that never turn into calls. Here is what we run, how we work, what it costs and what past campaigns delivered.
Google Ads
Analytics
Search Console
Meta Ads
Instagram
Facebook
WhatsApp
LinkedIn
Shopify
WordPress
HubSpot
Looker Studio
Tag Manager
Google AdsAnalyticsSearch ConsoleMeta AdsInstagramFacebookWhatsAppLinkedInShopifyWordPressHubSpotLooker StudioTag Manager
What Does One Plan Cover Across Google, Meta, LinkedIn and YouTube?
The PPC services Sydney owners ask about most sit in one plan, under one team and one monthly report. Every campaign starts with keyword research, competitor analysis, ad copy, tracking and landing page work, then moves into bid management and reporting.
Which Google Ads Campaign Types Does the Team Build and Manage?
We manage the whole account: Search, Display, YouTube video ads, Shopping, remarketing and Performance Max. Quality Score work sits inside the Google Ads management Sydney clients receive, because it lowers your cost per click over time. AdWords is the old name for Google Ads. A Google AdWords agency Sydney owners hire should show you the live account, not a slide deck.
What Do Facebook and Instagram Campaigns Add to Search Ads?
Meta Ads on Facebook and Instagram reach people by interest, location and past visits to your site. As a Facebook Ads agency Sydney teams can brief on WhatsApp, we build feed, Stories and Reels placements, custom and lookalike audiences, retargeting and split tests. Our in-house team makes the creative, from static graphics to short Reels.
When Does a B2B Offer Need LinkedIn or YouTube?
LinkedIn Ads suit B2B offers. You can target job titles, industries and company sizes, collect leads with Lead Gen Forms and focus spend on named companies. YouTube suits brands that want reach with video, and our in-house editors prepare the cuts.
What Turns a Lead Campaign Click Into a Tracked Enquiry?
Each lead campaign has one offer, one landing page and tracking that shows which ad produced each lead. Forms and WhatsApp clicks flow into your CRM or a sheet, so no enquiry is lost. A PPC management agency Sydney firms shortlist should show cost per lead for every offer. When a campaign works, we raise the budget to match.
Stock photo, for illustration.
Are Paid Ads the Right First Step for Your Sydney Business?
We work best with doctors and clinics, real estate teams, e-commerce brands, schools and growing local businesses. Google Ads Sydney budgets work hardest when buyers already search for what you sell, such as a treatment, a property or a product. A PPC marketing agency Sydney brands hire should also say when ads are the wrong first step. If your website is slow or has no tracking, Report Zero flags it before we spend your budget.
What Do the First Six Steps of a Sydney Ad Account Look Like?
Every account follows the same steps, so nothing is skipped.
Report Zero audit.We review your website and technical SEO, keyword opportunity, social performance and competitors, then give you an action plan in 1 to 2 days.
Keyword research.Terms are mapped by buyer intent, and a negative keyword list blocks irrelevant clicks from day one.
Ads and creative.We write several ad variations and build A/B testing into the setup.
Landing page review.We check speed, layout, headline match and trust signals, because the page decides whether a click becomes a lead.
Tracking before launch.Calls, form submissions, WhatsApp clicks and purchases are tracked from the first day.
Weekly optimisation.We adjust bids by keyword, audience, device and time of day.
The PPC management Sydney accounts receive each month shows spend, leads, cost per lead and creative performance, plus a plain-English plan for the next month.
What Do Cost per Lead and Conversion Numbers Look Like in Real Accounts?
These results come from our published case studies. All three clients are in India, as each case study says, and the work is the same work we do for Australian businesses.
A multi-speciality polyclinic in Chennai switched its paid channel from Meta to Google Search. The campaign produced 310 conversions in August from 841 clicks, and cost per conversion fell 40% in one month. Read the polyclinic case study.
A two-branch skin, hair and laser clinic in Chennai ran Meta Ads split by branch and treatment. It generated 2,126 leads in seven months, and cost per lead was 55% lower in month seven than in month one.
A K9 security and dog training business in Delhi produced 697 leads in three months, with cost per lead 66% lower from month one to month three. One static ad produced 392 of August's 400 leads, so we report at ad level every month.
Good PPC advertising Sydney owners buy is judged on cost per lead, not clicks.
What Does a Sydney Ad Retainer Cost, and What Counts as Ad Spend?
Usher Media publishes its rates, so here is what a PPC agency Sydney retainer looks like with us. The Paid Ads + Creative plan costs $2,000 a month or 15% of your ad spend, whichever is higher. At $10,000 of monthly ad spend the fee is $2,000, and at $20,000 it is $3,000. The plan includes Google and Meta campaigns, in-house ad creative, lead tracking and weekly optimisation.
Your ad spend goes straight to Google and Meta from your own accounts, and we never mark it up. Plans run on a 6-month minimum term, and month to month costs 15% more. All fees are in AUD plus GST where applicable. See our published AUD pricing for every plan.
Stock photo, for illustration.
What Should You Ask Any Sydney PPC Company Before You Sign?
Put the same four questions to every provider. Here are our answers.
- Who works on my account? One in-house team in Chennai, with no freelancers or subcontractors, and one dedicated account lead who knows your business.
- How is tracking set up? Before launch, for calls, forms, WhatsApp clicks and purchases.
- What will I pay? Published fees in AUD, with ad spend billed straight to Google and Meta. You get agency-grade work without agency-grade pricing.
- Can I see proof? Yes. Our published case studies include the hard months.
Usher Media is part of SoftKnack Technologies, and founder Deepak T M S comes from 15 years in software engineering. We are a PPC company Sydney owners can hold to account: 40+ projects delivered, and 98% of retainers renewed between January and September 2026. A pay per click agency Sydney buyers compare should answer all four questions plainly.
Stock photo, for illustration.
Where Can a Sydney Business Reach the Team, and How Fast Do We Reply?
Anywhere in Sydney, New South Wales. We have no Sydney office. The team works remotely from Chennai, and you reach one point of contact by call, email or WhatsApp. We reply within 24 hours, and usually much sooner. We are a Google Ads agency Sydney owners can message directly, so your suburb changes nothing. Selling beyond Sydney? See our ppc company australia page for national campaigns or the ppc agency melbourne page for Victoria.
How Does a Free Audit Request Turn Into a Plan You Can Act On?
Send your website address, your goals and the services you need. Report Zero usually takes 1 to 2 days. We then present it to you and explain what to fix first. If you want a Google Ads consultant Sydney owners can question before committing, start here. There is no obligation and no sales pressure. See how we work for the full audit.
Turn Your Sydney Ad Budget Into Booked Enquiries. Talk to Us Today
Usher Media runs Google and Meta ad campaigns for Sydney businesses that want more enquiries from the budget they already spend. Its case studies show the working, including a Chennai polyclinic that recorded 310 Google Ads conversions in its fourth month. Your free Report Zero audit comes first, with no obligation to sign.
Get My Free PPC Audit
Book your free Report Zero audit.
Wasted ad spend rarely fixes itself. To book your free Report Zero audit, call or message on WhatsApp: +91 89258 78166.
Why do Sydney business owners hire a PPC specialist?
Paid ads charge for every click, so mistakes cost money straight away. A specialist handles keyword research, negative keywords, tracking, bids and creative so the budget reaches buyers who are ready to act. Usher Media also reports cost per lead, which shows whether the spend is working.
Which kinds of paid campaigns are growing in use lately?
In our work, Search is increasingly paired with video, remarketing and lead forms, and automated campaign types such as Performance Max are more common. As platforms automate, clean conversion tracking matters more. We review every account weekly and report at ad level.
Is PPC expensive for a small business in Sydney?
It depends on your ad spend. The Paid Ads + Creative plan is $2,000 a month or 15% of ad spend, whichever is higher, and the ad spend itself goes straight to Google and Meta. Fees are in AUD plus GST where applicable.
Do paid ads work straight away, or does it take time?
Campaigns can start collecting clicks and enquiries soon after launch, and results usually improve as we test and optimise. We do not promise instant results. Plans run on a 6-month minimum term, so there is time to learn what works.
How can a Sydney owner judge a PPC partner before signing?
Ask who will work on your account, how conversions are tracked and what each report contains. Check that fees are written down, and ask to see results month by month, including a weak month. Case studies that admit a bad month are a good sign.
Which jobs does the monthly paid ads fee cover?
The Paid Ads + Creative plan covers Google and Meta campaigns, in-house ad creative, lead tracking and weekly optimisation. You also receive a monthly report.
What does a new paid ads client receive from Usher Media first?
You start with a free Report Zero audit, then work with one in-house team, a dedicated account lead and a monthly report that names the next move. From January to September 2026, 98% of retainers were renewed.
Does Usher Media add a margin to my Google and Meta spend?
No. Your ad spend goes straight to Google and Meta from your own ad accounts, and we never mark it up. Our fee covers management only.
Can Google and Meta campaigns run together for one business?
Yes. Search ads catch people who are already looking, and Meta ads reach people before they start searching. The Paid Ads + Creative plan covers both platforms.
How do you know which ad produced a lead?
We set up call tracking, form submissions, WhatsApp clicks and purchase events before launch. Each lead can then be linked back to the ad that earned it.
How often will I see a report, and what is in it?
Reports arrive monthly and cover spend, leads, cost per lead and creative performance, plus a plain-English plan for the next month. We optimise your campaigns every week in between.
Who designs the ads, the same team that runs them?
Yes. In-house ad creative is part of the Paid Ads + Creative plan, from static graphics to short Reels, so you do not need a separate design studio.