Privacy Policy

1. Introduction & Scope

Usher Media ("Usher Media", "we", "our", or "us"), operated under Softknack Technologies, provides digital marketing, performance advertising, search engine optimization (SEO), web engineering, and brand growth consulting. This Privacy Policy applies to our website (ushermedia.in), landing pages, inquiry forms, and associated digital services.

We are committed to processing your personal data responsibly and in strict compliance with applicable data protection regulations, including the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and international standards.

2. Information We Collect

We collect information in the following ways:

A. Information You Voluntarily Provide

• Contact & Lead Inquiries: Full name, business email address, phone number, company name, website URL, and project notes submitted through our contact forms or "Report Zero" audit requests.
• Direct Communications: Any messages, feedback, or inquiries transmitted via email, WhatsApp, or phone calls.

B. Information Collected Automatically

• Device & Usage Data: IP address, browser type, operating system, referring URL, pages viewed, time spent, and interaction metrics.
• Cookies & Pixel Technologies: We utilize cookies, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel tags to evaluate campaign efficacy and improve site experience.

3. Purpose and Legal Basis for Processing

We process your data strictly for legitimate business purposes:

• Providing marketing audits, proposal estimates, and strategic consultations.
• Delivering, executing, and reporting on contracted digital marketing campaigns.
• Communicating project updates, invoices, and service notices.
• Analyzing website performance, Core Web Vitals, and conversion pathways.
• Complying with statutory and legal obligations under Indian law.

4. Cookies & Tracking Technologies

Our website utilizes necessary and analytical cookies to remember user preferences and measure traffic. You may choose to disable or block cookies in your web browser settings at any time; however, certain interactive site features may be affected.

5. Data Sharing & Third-Party Processors

Usher Media does not sell, rent, or lease personal information to third parties. We share data solely with trusted infrastructure service providers who operate under confidentiality and security agreements:

• Cloud hosting providers and CDN networks (Cloudflare, AWS).
• Analytics and ad platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
• Customer relationship management (CRM) and communication tools.
• Law enforcement or regulatory authorities only when mandated by applicable law.

6. Data Security & Retention

We implement industry-standard security safeguards—including HTTPS encryption, HSTS protocols, strict access controls, and regular vulnerability checks—to safeguard your information. We retain personal data only as long as necessary to fulfill the operational purposes for which it was gathered or as mandated by legal, tax, and accounting requirements.

7. Your Rights Under DPDP Act 2023

As a Data Principal under India's DPDP Act, you are entitled to:

• Right to Access: Request a summary of personal data being processed by us.
• Right to Correction & Erasure: Request the update, correction, or deletion of your personal data.
• Right of Grievance Redressal: Register a grievance regarding the handling of your data.
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time.

8. Contact & Grievance Officer

For questions regarding this Privacy Policy or to exercise your data protection rights, please contact our Data Grievance Officer: