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Home / Portfolio / Interior design firm
Chennai, India · Case study

From no website to 206 leads in a month.

An interior design and fit-out firm in Chennai, India relied on referrals. We built the website, search, ads and Instagram from scratch, and the firm closed contracts straight from those leads. This is a Chennai client, not a US one.

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40%
lower cost per lead, April to best month
92
Lighthouse speed score
5.0★
Google rating, held five months
A modern living room fit-out by the Chennai interior design client
New enquiry from InstagramHome fit-out · lead form
Leads a month
53206
April to July
Contracts closedfrom our leads, client verified
Chennai design studio
♥ LikesComments↗ Shares
Instagram views by month
Apr
9,225May
11,342Jun
32,744Jul
4,420Aug
163,842
1,058new followers in August
The Instagram engine

Interiors sell on pictures. 163,842 views in one month.

We ran Instagram, Facebook and YouTube as three separate problems and reported each one on its own. Instagram, with organic posts only, carried the most reach.

  • 163,842 Instagram views in AugustOrganic only, no paid boost. Up from 4,420 in July.
  • 1,058 new followers in AugustThe account had 4 new followers in July.
  • July fell 87%, and we say soViews dropped from 32,744 to 4,420. The cause is still under review.
Verified outcome

Contracts closed straight from our leads.

206leads in July, up from 53 in April
Closedinterior design and fit-out contracts

The firm closed interior design and fit-out contracts directly from the lead system we built. The client verified this. We do not show contract values on this page.

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Luxury living room interior from the Chennai fit-out client
Smiling business owner holding a we are open sign
0websites in March

Stock photo, for illustration.

Where we started

Four gaps in March.

Great work, no way for a stranger to find it.

  • No digital foundationNo website, no SEO, no tracking and no content plan. Month one was a ground-up build.
  • A visual business nobody could seeInteriors sell on portfolio. There was nowhere to show the work to people searching for it.
  • No lead engineEnquiries came only from referrals. Nothing was generated, so nothing could be forecast.
  • Three platforms, no strategyInstagram, Facebook and YouTube each need different content. None had a plan.
What we did

Five channels, built from scratch.

01

Website

Built in-house and live in two months, with 55 real project photos and testimonials. Analytics and tracking connected.

02

SEO

Keyword research in month one, then service pages and Core Web Vitals fixes. Lighthouse speed score 92.

03

Meta Ads

Lead campaigns on Facebook and Instagram. We tested static against video and consolidated behind the performers.

04

Social media

Instagram, Facebook and YouTube run as three separate problems and reported separately. YouTube passed 30 subscribers and 35.7 watch hours.

05

Google Business Profile

Local listing maintained and tracked on calls and direction requests. The 5.0 star rating held five months.

Timeline

Six months, month by month.

Build, launch, scale, hold, then a recovery and a regression.

01

Build

Website 80% done. Keyword research and content calendar finished. Two social platforms live.

March
02

Launch

Website 100% live with analytics. First Meta campaign ran 14 days and brought 53 leads. YouTube launched with 15 videos.

April
03

First full month

212 leads and cost per lead down 36%. Four SEO pages live at average position 9.0. Lighthouse 92.

May
04

Held steady

About 210 leads a month at a steady cost. July had the lowest cost per lead. One keyword reached the top 3.

June to July
05

Recover and regress

Instagram views hit 163,842. A second keyword reached the top 3. Leads fell to 180 and cost per lead rose 43%.

August
Result details

What six months produced.

206
leads in July, up from 53 in April
40%
lower cost per lead than the first campaign
92
Lighthouse speed score. GTmetrix 91%
2
keywords in the Google top 3 by August
Laptop showing a marketing analytics dashboard
The hard months

What went wrong, and what we did.

Three setbacks in six months. We report all of them, because the trend is what counts.

Stock photo, for illustration.

April

The first campaign ran hot

A cold account has no creative history. First campaigns cost more. May ran a full month with the learning applied: cost per lead down 36%, then steady.

July

Instagram views fell 87%

Views dropped from 32,744 to 4,420. Posting volume does not explain it. It recovered in August. Cause still under review.

August

Cost per lead rose 43%

Leads fell to 180. Cost per lead is still below the first campaign, but the direction is wrong. We are diagnosing creative fatigue against seasonal shifts.

Smiling business owner at her desk

Stock photo, for illustration.

What this means for your business

Start from zero. Judge the trend.

  • No website is not a dead endA firm with no website can still get a steady flow of enquiries in a few months.
  • The first campaign is for learningJudge the trend, not month one.
  • Show the work everywhereA portfolio business needs its work on the site, on video and on a rated Google profile.
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Operating from India · serving US businesses.

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