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Deepak T M S, Founder and CEO of Usher Media
Deepak T M SFounder & CEO
Lead growth
258%
cosmetic clinic, 60 days
Home / Founder's story
Founder profile

Deepak T M S: engineer turned operator.

Most agency founders come from marketing. Most software founders come from engineering. Deepak comes from both: 15 years building and breaking software at scale. He now runs Usher Media, Softknack Technologies and Getcamped with the same engineering rigour that made him a Director of QA before 35.

Usher Media operates from Chennai, India, and serves US businesses.

"Most digital agencies run on creativity and hope. We run on systems, data and engineering discipline, the same way software companies ship products."Deepak T M S, Founder, Usher Media
How he thinks

Hire the engineer, not the faceless agency.

Three beliefs behind the work.

01

Result-driven

Every engagement starts with a measurable baseline and ends with documented numbers: 258% lead growth, 55% CPL reduction, GTmetrix above 90. Tracked, published and updated monthly.

02

Multi-domain mastery

Deepak has worked inside clinics, fintech, telecom, SaaS and interior design. He knows how different businesses make money, so strategy fits the business.

03

Engineering-first

Agile sprint delivery, rapid deployment and daily technical iteration. It is a software delivery pipeline applied to digital marketing, not an agency running on gut feel.

The numbers

Real results, documented.

258%
more leads for a cosmetic clinic in 60 days
55%
lower cost per lead (CPL reduction)
15yrs
software engineering, from Infosys to Director of QA to founder
10+
active retainers across healthcare, real estate and B2B
Career

15 years of engineering at scale.

From banking automation to US telecom to a Director of QA seat, then founder.

Usher Media on LinkedIn →
PeriodRoleWhat it built
Jan 2026 to presentFounder & CEO, Softknack, Usher Media, GetcampedRuns QA consulting, digital media and software training.
2024Associate Director, QA, Foodhub1,200+ automated tests, 90% coverage across 6 products.
2024Senior Manager, Quality Engineering, OneTrustEnterprise QA for a global privacy compliance platform.
2023Staff QA Engineer Manager, SP+ Corp140+ API automations built from scratch in under 3 weeks.
2018 to 2023Director of QA, Auxo Technology LabsScaled QA from 0 to 25 engineers and cut cost by 35%.
2016 to 2018QA Specialist, VerizonQA infrastructure for US telecom systems at global scale.
2014Test Analyst, InfosysMobile automation with SeeTest and Selenium.
2010 to 2014Senior Test Automation Engineer, Maveric SystemsBanking and financial services automation.
PG Program, AI & ML · UT AustinPG Degree, AI · Great LakesEPGDM · Loyola Institute of Business AdministrationB.Tech IT · Arulmigu Kalasalingam
What he builds

Three companies, one philosophy.

Each company runs on the same base: engineering discipline, measurable outcomes and systems that scale without adding headcount.

01 · Digital media

Usher Media

Engineering-grade digital presence for SMBs globally. Website, SEO, hosting and monthly maintenance built like software. Every client gets a documented monthly report before any change is made.

See capabilities ↗
02 · QA consulting

Softknack Technologies

AI-augmented QA and software test engineering for enterprise systems and high-growth scale-ups. Automated test suites deliver 3x standard testing productivity.

03 · Training

Getcamped

Real engineering curriculum, not slide decks. Java, QA automation and tech upskilling for students and professionals who want skills that hold up on the job.

Free · no obligation

Work with someone who ships.

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