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Home / Portfolio / Mortgage brokerage
Melbourne, Australia · Built remotely

38,976 content views in month two.

A mortgage brokerage in Melbourne, Australia had no website. Our Chennai team built the site, four loan calculators and a Tamil-language content series remotely. This is an Australian client, not a US one. It shows how we work across time zones.

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524
new Instagram followers, from 31
4
working loan calculators built
10.3
average Google position in month 2
A broker at a desk with a loan calculator on her laptop, overlooking Melbourne
New enquiryStraight to the broker's inbox
Content views
3,63238,976
July to August
Search Console
First search baseline
Avg position 10.3
Where we started

Four gaps in July.

Borrowers compare lenders online before they call anyone. This brokerage was not online.

  • No digital homeA brokerage with no website. Not a gap, an absence.
  • Nothing to qualify a leadBuyers want numbers first: repayments, borrowing capacity, deposit. Every enquiry started from zero.
  • An audience nobody spoke toTamil-speaking first home buyers in Australia, served only in English by lenders.
  • Enquiries handled by handNo lead capture and no booking flow. Nothing linked interest to an appointment.
What we did

Website, content and search.

01

Website

Eight pages, four loan calculators, automatic lead capture and a booking flow. Built and deployed remotely from Chennai.

02

Social media

A Tamil-language home-buying explainer series on Instagram, Facebook and YouTube.

03

SEO

Full tracking set up in month two. On-page work on every page. Core Web Vitals and schema fixed sitewide.

04

Google Business Profile

Setup underway. Verification with Google is the open item.

Mobile2.5s
Desktop0.5s
Crawl errors0
Search Console, August
Impressions623
Clicks18
Avg position10.3
The search foundation

Fast, tracked and ready to rank.

In month two we connected the full tracking stack and finished on-page SEO. That gave a real search baseline: 623 impressions, 18 clicks, average position 10.3.

Google AnalyticsSearch ConsoleTag Manager
  • Site speed: 2.5 seconds on mobile, 0.5 on desktopZero crawl errors.
  • Core Web Vitals and schema fixed sitewidePlus sitemap and robots files.
Open item

Google Business Profile: not verified yet.

Verification with Google is pending, so no profile views, calls, direction requests or reviews exist to report. We did not estimate any. Reporting a zero as a failure would be dishonest in the other direction. The channel has not been switched on.

  • September priorityFinish verification, then report real profile numbers.
Business Profile
—
Verification pending
Nothing reported yet
Views—
Calls—
Reviews—
Month two results

Two months, built across oceans.

973%
more content views than July
524
new Instagram followers, from 31
12
of 15 Instagram posts were Reels
5
website fixes shipped in month two
Content views3,632 → 38,976
JulyAugust
New Instagram followers31 → 524
JulyAugust
YouTube videos published2 → 12
JulyAugust
Month one to month two

A content rhythm, not a one-off.

July launched the series. August moved to a regular publishing rhythm: 15 Instagram posts, 12 of them Reels.

  • Reels beat static postsReels averaged 2,844 views. Static posts averaged 250.
  • 888 YouTube views12 videos published, up from 2.
Same content, three platforms

Cross-posting is distribution, not strategy.

The rings show each platform's share of August content views. Instagram carried almost all of them.

Instagram
89%
34,884
views in August
Facebook
8%
3,204
views in August
YouTube
2%
888
views in August
Timeline

From audit to month three.

01

Audit

A pre-engagement audit found the four gaps before any remote development began.

Before July
02

Launch

Eight-page website live with four calculators, lead capture and a booking flow. Tamil series launched on three platforms.

July
03

Content rhythm

15 Instagram posts, 12 of them Reels. Content views up tenfold. 524 new followers.

August
04

Fixes and tracking

Five website fixes shipped. Full tracking stack connected. On-page SEO finished.

August
05

Next

Tamil service pages for home loans and refinancing. Finish Google profile verification. Reel-first publishing.

September
A team talking beside a screen that reads Digital Marketing
The hard months

What went wrong, and what we did.

Enquiries went to the wrong inbox. Website enquiries routed to an internal inbox, not the client's. We fixed routing, the QR link, a calculator display bug and form capture, and added tracking.

Still open: Google profile not verified. We report no profile numbers because there are none.

Still open: two of three platforms lag. The same content got 34,884 Instagram views, 3,204 on Facebook and 888 on YouTube. September focuses on Instagram Reels.

Stock photo, for illustration.

Two colleagues working on laptops at a shared table
Chennai ↔ Melbournebuilt across time zones

Stock photo, for illustration.

What this means for your business

Build the tool first. Then buy the traffic.

  • Answer the buyer's questionFour loan calculators qualify buyers before they call.
  • We work across time zonesThe site, tools and content were all built remotely.
  • Find the platform that worksCross-posting is distribution, not strategy.
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Operating from India · serving US businesses.

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