310 patient conversions in month four.
A multi-speciality polyclinic in Chennai, India. It started with no site, no search presence and no tracking. A Chennai client, not a US one. The lessons carry over to any local practice.
Google search
Stock photo, for illustration.
No site. No search. Nothing to measure.
- No site, no search presenceNo live site on the clinic's own domain. No SEO foundation, no keyword research.
- Local search unclaimedA neighborhood clinic competing on "near me" searches, with an unoptimized Google profile and no service pages.
- No content engineOne social post was live. A Tamil-speaking catchment was being addressed in nothing.
- Nothing measurableNo analytics, no Search Console, no conversion tracking. No way to see which specialities drove demand.
Five channels from day one.
The fullest engagement in our portfolio.
Website
Nine-plus service pages built in-house. Live Google reviews, automatic lead capture, an ads landing page, pharmacy booking and a blood test form.
SEO
Keyword research and a content calendar in month one. Treatment pages published monthly.
Google Ads
A hyperlocal "near me" Search campaign with conversion tracking and a landing page matched to the ad.
Meta Ads and social
Tamil-language health content on Instagram, Facebook and YouTube.
Google Business Profile
Profile rebuilt and tracked on calls, not impressions.
Four months, from nothing.
A build month
New site built and deployed. 100+ keywords researched, content calendar ready. Instagram launched with a welcome video.
May 2026Volume, not patients
A Meta hiring campaign delivered 90 leads. One health reel passed 52,000 views. Live Google reviews and automatic lead capture added.
Jun 2026We switched the paid channel
Meta out, Google Search in. Hyperlocal "near me" campaign with a matched landing page. 3 treatment pages published, all ranking #1.
Jul 2026Conversions tripled
310 conversions on 841 clicks. Meta came back for reach only. Two more SEO pages, a blood test form and 3,500 new Instagram followers.
Aug 2026Tamil-language health content that grew every month.
No paid boost on the organic posts. Instagram carries this account.
Instagram views
123K → 382K → 752K
Views multiplied six times between June and August. 3,500 new followers in August.
52,000 views on one health reel.
One health reel in month two. Instagram carries this account, with no paid boost on the organic posts.
Meta, reach only
770,845 reach at low cost.
Meta came back after July for reach, not for patients.
Google profile, three months
4.5 → 4.95 rating.
What went wrong, and what we did.
- Meta was the wrong paid channelPatient demand needs intent, not reach. We moved to Google Search. That switch is the reason the month-four numbers exist.
- Google profile access was lostLocal visibility froze for a clinic whose patients search on Maps. We recovered access, rebuilt the listing and reached 4.95.
- Still open: YouTube and FacebookCross-posting one asset to three platforms is not a strategy. Both need their own content or removal from scope.
Stock photo, for illustration.
Pay for intent, not reach.
Local practices should pay for intent. "Near me" searches beat broad reach.
- Fix the Google profile and the site firstThen buy traffic.
- Report each channel on its ownA blended number hides the weak ones.
- Keep an organic content engine runningViews grew six times with no paid boost on the organic posts.
Want results like these?
Start with a free Report Zero audit, valued at $750. We look at your site, search visibility and ads. You keep the findings either way.